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Category Archives: Retail Tracking

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FTC Details Privacy Trade-Offs In Retail Tracking

Posted in Privacy, Retail Tracking, Retailing

The Federal Trade Commission’s (“FTC”) chief technologist has detailed ways for retailers to address consumer privacy concerns posed by the use of tracking technologies to follow consumer’s movements. What is Retail Tracking? Retail tracking uses a variety of technologies to track consumer movements and behaviours in stores and other retail settings such as malls. The technology, which utilizes WiFi or Bluetooth… → Read More